After finding huge success in the United States over the past eight years, the popular hydration product Liquid I.V. has finally made it to Canada.
This is the product's first international market and the brand is starting off with its original flavour, Limon Lime. It will exclusively be sold at Costco locations across the country until August when Liquid I.V. will also be available to order online.
“With science backed ingredients that deliver functional hydration and true to fruit flavour, there has been a massive demand in Canada to bring Liquid I.V. north of the border,” said Jostein Solheim, CEO of Health and Wellbeing Collective, Unilever, in today's announcement. “We evaluated various factors including market-brand fit, culture-brand fit, consumers’ motivations, the stage of development of the functional hydration market and more when planning our expansion strategy. Canada was a natural fit and we are excited to see how Canadians respond.”
Samples of the hydration drink packets were making the rounds during Calgary Stampede, and any folks attending Toronto's Boots and Hearts Music Festival (August 10-13) bwill be able to get their hands on some as well.
